Ok. This is kind of brilliant. While there have been a number of brands that have launched heritage collections, I’ve found a lot of them uninspiring and pretty forced. However, Cole Rood & Haan, a footwear collection inspired by Cole Haan’s 1920′s Chicago roots and taken directly from the historic archives, proves different. They have managed to update some vintage designs with modern touches and great leathers. Not only do the shoes look great but I love the way they have chosen to market and brand the collection.
The marketing campaign highlights an entrepreneurial lifestyle. They made the very wise decision to hire Todd Selby aka The Selby to shoot the campaign, which features entrepreneurs in NYC who run businesses that take old things and make them new again in a fresh and innovative way. The shoot takes place at four places: The Smile- a Cafe and Mixed-Use Concept Store, Jack’s Coffee-the inventor of the “stir brew technique,” Maryam Nassir Zadeh, an amazing boutique carrying things that are both new and old and Black Sheep and Prodigal Sons, an edgy, beautifully crafted jewelry line. By using real people in real life situations the whole line just feels more authentic. These are shoes you want to wear on your way to the studio for a day of brainstorming and bags you want to cram full with a notebook, pens, magazines and bits of inspiration you find on the street. You can see the full shoot here.
